Grown Folks is a black-owned and designed hard seltzer brand with an emphasis on community, culture and togetherness. I was able to work with the owner on the pakaging design, to the cans, color ways, cusom fonts, character illustrations, scenes, art direction and simple animations.
The OG desings for the different flavor types on a mockup.
A variety of different illustrations for their website, marketing material, possible packaging options, socials, and other digital ad spaces! There was a sense to build the world out, and make it feel like there was always some type of get-together happening, a cook-out with family, a get-together with some friends, a rager of a celebration, or a block party. But the idea was to help get our target consumer to associate the product with sharing with others and being in a community!
